Marketing for industrial manufacturers
Buyers for components and finished industrial goods. Vektron identifies the accounts that use the client's product type and the engineers who qualify suppliers there.
How do industrial manufacturers get on approved supplier lists?
Through the buyer's supplier qualification: documentation, samples, audits and trial orders, before any volume is placed. Manufacturers of components, materials, chemicals, steel and fabricated products have to start that process with the engineer or procurement manager who owns it, at every target account.
How Vektron supports a manufacturer through qualification
We map the accounts that use the client's product type, from manufacturers to plant operators, and identify the engineers and procurement managers who qualify suppliers. Approaches carry the client's specification sheets. We coordinate sample requests and audit dates, and campaigns keep the client visible to the same accounts while qualification runs.
Samples, audits, pricing and supply contracts stay with the manufacturer, which sells directly.