Digital marketing for energy, commodities, infrastructure financing and industrial firms
Campaigns aimed at the job titles and companies that buy from or finance firms in the client's industry. Prospects who respond are qualified and booked into the client's calendar.
Who it is for
Firms in the four industries that sell to a known, finite set of buyers or funders, where a sale takes months and depends on a few senior people at each target account.
What we run
Paid campaigns on LinkedIn and Google, plus placements in trade media, targeted by job title and company. Each campaign has its own landing page and a short form whose qualifying questions screen out prospects outside the client's criteria.
We record video and written content with the client's executives and cut it into posts and ads. Sector guides answer the questions buyers type into search engines.
We rebuild the client's site structure and copy for search engines and AI assistants, and we test how the main assistants describe the company before and after.
Prospects who engage receive scheduled email and LinkedIn messages; replies are logged and meetings booked. How these systems work is explained on the Method page.
Terms
The client pays advertising costs directly to the platforms. The fee structure is agreed in writing before work starts.