Marketing for mining and energy equipment makers
Mines, utilities, contractors and distributors that buy heavy equipment. Vektron finds the projects that need it and reaches the engineers who write the specification.
How do equipment makers get into project specifications?
Engineers specify equipment long before purchase orders are issued, and a product missing from the specification has lost the tender before it opens. The engineer who writes the specification and the manager who issues the order are two different contacts, and both must be reached. Makers of mining, energy and heavy machinery, and their regional distributors, face this on every project.
How Vektron tracks projects for equipment makers
Company announcements, permits and trade press show mine expansions, plant builds, energy projects and port works as they are planned. We identify the project engineers and procurement managers at each and send them the client's technical material. Campaigns in mining and energy trade media run against the same accounts.
Demonstrations, proposals, pricing and supply contracts are handled by the client's own team.
Can Vektron find distributors in a new market?
Yes. Partner Sourcing builds a distributor shortlist and compares the candidates in writing.